Now, ULMA proudly shifts its focus to homegrown African brands, channeling world-class insights and best-in-class licensing practices into a new era of local storytelling and entrepreneurial impact.
Established in 2025, Ubuntu Licensing and Marketing Africa (ULMA) is a South African-born agency with a bold humanitarian mission: to drive inclusive economic growth by unlocking the power of local talent, street culture, and African brands through strategic character animation, licensing, and brand development.
With over 25 years of industry expertise, ULMA’s Managing Director has successfully worked with some of the world’s most iconic entertainment and sports licensors—including WWE, Paramount Pictures, Nickelodeon, Sanrio, Snoopy, Sesame Street, Sony Pictures, DreamWorks, Dragon Ball Z, Marvel, Smurfs, Garfield, Manchester United, Liverpool, PGA golf and many more—helping to grow consumer products across all categories throughout Sub-Saharan Africa.
We specialize in creating comprehensive, culturally relevant licensing programs that don’t just cater to formal retail and corporate sectors—but also uplift street vendors, informal traders, and unemployed entrepreneurs, helping them become proudly recognized contributors to our economy and creative heritage.
Our vision is rooted in Ubuntu: the belief that “I am because we are.” By investing in African brands, characters, and creators, ULMA is dedicated to transforming local narratives into global success stories—fueling innovation, restoring pride, and creating lasting change for communities across the continent. “Ubuntu” reflects South African values of humanity and togetherness — perfect for a humanitarian, locally-rooted business linked to our like-minded goals & goodwill… We look forward to becoming a partner in profit with you.
